Essential Internet Marketing Tools for Automotive Businesses

Marketing goods and services on Internet can be one of the cheapest and efficient ways to promote businesses. Hence, it can be the best medium for local businesses such as auto dealerships to market their business. Traditional marketing methods (like TV’s, Radio’s and papers), make it difficult for automotive dealers to tell each and every individual about their existence, and then educate them about the various models, designs, brands and services they offer. Internet on the other hand helps auto dealers to share information about their products and services.

Essential Internet marketing services
Knowing that Internet is one of the popular marketing tools available for auto dealers, many of them think that visitors or potential consumers will simply come once they put up a website. But the truth is that you need to use proper marketing services to make your website effective to bring in quality leads which eventually turn into sales.

Let us know in detail about the various Internet marketing methods, which are found to be beneficial for automotive dealers.

Interactive web design: One of the important things you need to have as part of successful Internet marketing strategy is an interactive website. It means that your website should be appealing, eye-catching, fast loading and user-friendly, which makes it easy for the customer to navigate through your website. An automotive business website should specifically concentrate on providing interesting product catalog features with required amount of graphics to highlight the various unique features of different models of automobiles. Besides this, make sure that your website also offers easy to use e-commerce tools such as shopping carts, which enables customers to pay for products and services easily.

Site submission: After your website is fully loaded with all the required promotional features, you need to submit your website to the major search engines. Site submission helps your website to come up whenever a potential customer searches for the products or services you offer. Right submission tools will enable your website appear in the search engines, Internet directories etc.

SEO: It is not enough to have an online presence; the target customers should feel your online presence. You need to optimize your website in such a way that it gets listed in the first few results whenever the customer is looking for particular model, brand or unique feature that you offer. Search Engine Optimization (SEO) is a vital tool that makes it possible. When your website comes first in the results page, it will influence the customer look in to your website for the product he wants.

LSS
Local Search Submissions (LSS) are very helpful for local auto business as they precisely target the local and search terms. Major search engines like Google, Yahoo, and Bing are displaying them as part of their organic search results. In recent times, Google especially is giving more preference to local listings. The conversion rate using this tool is often higher than others as the potential customer will be more interested in the auto dealer in his area.

PPC: Pay per click feature is very useful in increasing the traffic for your website. This method enables you to place your website in the ‘sponsored listings’ of search results on Internet. If any of the reader watches your ad, finds it interesting and clicks on it, then he/she will be diverted to your website. For this, you need to pay some amount for every click.

Display advertising: Display advertising is a major tool which helps in increasing the visibility of your dealership online. This method, your ads appear on various web pages and browsers to reach the relevant audience. Your ads may be in the form of web banners and posters which may contain static or animated images of vehicles, along with audio or visual elements. This is an attractive and efficient way of catching the attention of customers.

Advantages
Unlike traditional media, Internet marketing is always on. Shoppers can visit your website anytime and from anywhere to check what you have to offer. It’s like 24 hours-a-day and 7 days-a-week marketing.

Cost effective: Huge amount of information about all the varieties of automobiles and their particular features, along with the services you provide to the customers can be made available on the Internet using above tools at a very cheaper price.

Better ROI: Probably, this is the only marketing strategy which makes use of limited investment, but offers quick and better return on investment. It is also a best strategy which is highly predictable, which enables you to assess the success of your strategy in the initial stages only and then modify it accordingly to avoid losses.

As the Internet user population is growing day by day, it is very wise for automobile business owners to opt for Internet marketing strategies. These are cost effective and they also minimize the effort and time required to generate sales.

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The Most Common Problems With Your Automotive Brake System

Its Monday again and the weekend is over. How was this weekend for you and did you drive a lot? Was it a smooth drive or you faced some problems with the brakes of your car. You must have felt the change if you have followed the DIY tips to change your car’s brake pads.

Brake system form an essential part of an automotive engine. Regular maintenance and check of car brakes is very important in order to ensure your safety on road. There are a number of problems that you might have faced with car brakes. Lets discuss some of the common ones.

Wear of the Brakes – One of the most common problem is the wear of car brakes. This is obvious and natural coz auto brakes are frequently used and do a lot of work. The brake pads of your car are consequently working hard as well. This leads to the wear of the brakes.

Squeaking or Grinding – Excessive usage of brake pads leads to their wearing down. You might notice brake problems like squealing or increased stopping distance. Most of the cars have brake pads with a thin metal tab. When you brake pads wears down, this tab vibrates against the rotor which might damage it.

Sounds of Wear Indicators – At times, the dust of brakes can be the reason behind some kind of sound or squeaking. This is a minor problem with the brake system and you can easy do without it by cleaning the dust. Using a brake cleaner spray is an easy way to do so.

Rotors Might Warp – Often, you yourself must have felt the problem of facing warped rotor or heard you neighbor facing this problem with his new car. Warping of rotor is a common problem which might happen because of overheating. The other reason for warped rotors can be incorrect tightening of the wheel.

Thin Rotor Wrap Easily – I have heard a number of car users facing warped rotors problem with their new cars. This is so because the new cars have thin rotors that get warped easily. This problem can be rectified by repairing the rotors or by replacing them. Please ensure that you consult an experienced car mechanic before doing so. It is also important that you should understand how brake system work.

Loose Lug Nuts After Repair – This is crucial and can be dangerous also. If you have got your car brakes repaired and the lug nuts are not tightened, it can damage your car brakes. Ensure that the nuts are tightened evenly so that the rotor doesn’t warp. It is important that the care repair mechanic uses a torque wrench.

These were some of the common problems that you often face with your car brakes. A little care and few preventive measures will help you avoid these problems easily. We’ll find out few preventive measures and DIY tips to keep the car brakes and the entire automotive brake system of our car functioning at its best.

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Automotive Hand Tools Are Essentially Important

Because the automotive industry is so big, there are different kinds of automotive hand tools used.

These tools are all used for fixing different issues and broken parts on automobiles like cars, motorbikes and scooters, buses, trucks even trains and locomotives.

As long as we have cars on the road there will be a need for mechanics and automotive tools to fix cars.

There is also the industry of using the tools, spanners and sockets to assemble customized replacement parts, to repair and assemble different automotive parts when restoring older cars or refurbish them. Automotive enthusiasts buy top quality spanners and socket sets and have a vast inventory in their workshop.

Here is a basic list of tools an automotive workshop might have:

* -Socket sets
* -Spanner sets
* -Air tools
* -Air fasteners
* -Jacks
* -Air compressors
* -Screwdrivers
* -Impact guns
* -Lubrication equipment
* -Hammers
* -Punches and Drifts.

Large Automotive Hand applications

Automotive hand tools include a very wide range of wrenches, spanners and sockets. These vary from small sizes for scooters and some cars to large sized wrenches and hammers for use on such vehicles as trains and trucks. Because these vehicles are so much bigger, heavier equipment is needed and these tools are described as heavy duty and are twice the size or ordinary implements. Power and hydraulic equipment is commonly used when hand power is not sufficient.

Constant Maintenance

Most people know that unfortunately vehicles are in constant need of servicing, repairs and maintenance. Its the fuel systems, petrol and diesel engines, complex electrical system, independent suspension systems, steering and brake systems that present problems to fix and repair on a periodic basis. Mechanics schedule this maintenance on your cars and utilise their tool kits to fix all the common problems that arise.

Hand Tools are extremely important and have a very large market to cater for. They are commonplace in any auto outlet and home hardware shop. The hand tools are becoming lighter and easier with every design. Be sure though -The quality is directly related to price and you really get what you pay for.

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Custom Automotive Logos for Your Car

If you’re proud of yourself and the car you are driving. There is an easy way to show it to the rest of the world by adding your own personalized logos in the form of custom stickers. With all the new technology available to us, it is cheap and easy to develop your own design and get it screen printed.

This process cause that the general bumper sticker became absolute and they tend to become weary and tacky after a while. In this modern world people became aware of their individuality and sick and tired of the normal bumper stickers.

Really how many of the same slogans, logos and brands do you want to see on bumper stickers while driving down the freeway? The new age and vinyl stickers changed this whole concept, normally these vinyl stickers last for a life time.

But then you must just ask your printer to use UV protected materials. You do get vinyl stickers for the indoors use only as the material use to print them on is not UV protected. These custom stickers is a great way to proof your individuality and who the car belongs too, and will cause your old car to look great again.

You can decide yourself if your custom sticker will only be a normal bumper sticker or you want it more complex. If you decide on the more complex way it becomes very interesting. Complex stickers can change the complete look of your car and personalize it the way you want it.

If you driving an older model car that may need an expensive paint job, and you want to customize it and haven’t got the money to do so. Considering these custom vinyl custom stickers, can make the whole process very interesting and much cheaper.

Now you can design your own automotive logos and designs, by following the next process.

First of all visualize how you want your car to look when you are finish.
If you battle with that part there is a lot of free car custom software on the web you can download and play with.
Then you must clean the body and areas you want to custom with your stickers.
You must make sure there are no rust patches, if there are any you will have to tread them first.
Just tread them with anti-rust repellent and spray them.
These spots you can spray with a normal automotive spray in a can.
The anti-rust repellent and paint will prevent it to rust under the sticker.
Before you stick the stickers on make sure there is no oily substance on the body.
If you don’t know how to stick the stickers just ask the printer to show you how.
Normally custom stickers look great if they are place in proper places, like on the side windows and rear window. You can even decide to design fun stickers like flames, tattoo like swirls and popular cartoon characters that you can put on to the body parts. You can even take your cars original automotive logo and redesign it in something spectacular for the bonnet or boot.

This custom designed stickers will allow you to have endless array of sizes, colors and styles whatever you wish you can have. If you really love your car and see yourself as an individual you might consider investing in custom designed stickers, if your car needs a paint job and you don’t have the money for that custom paint job.

Rocco van Rooyen is an Author on Automotive Solutions. As an Entrepreneur and Author on the subject, he is at the forefront to provide solutions to all automotive related problems.

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Automotive Engineering: A Way to a Successful Career

One of the best courses nowadays is automotive engineering. It involves examining the operating standards of vehicles. It may also comprise of proficiency management, mechanical system, hydraulic system and electrical processes. Since the industry of automotive is quickly growing, there are several people who want to have a degree program in automotive courses.

Some of the degree programs of automotive engineering offer lots of courses in mechanical engineering and automotive design engineering. The colleges that offer this kind of course give direct application and hands-on training for an array of careers in the industry. This course specializes in the field of vehicle engineering and it can be divided into three main fields of study. The three main fields of this course are manufacturing, development and production.

Manufacturing engineers are those involved in making and building different automobiles, while development engineers are those who were involved on the different attributes of a sedan that includes speed, durability and performance. On the other hand, production engineers focus more on the design systems and components of a vehicle. It also involves designing and testing of the vehicles’ parts and includes coordinating tests to make sure that all automobiles meet the national standards set by the government.

Automotive engineers have several responsibilities and job description that they need to comply with after completing all their trainings. As they finished the degree program of this course, engineers can now design the car’s systems and components. They also need to determine the best attributes for a specific sedan or for a future vehicle.

They also need to develop codes and standards for a well-organized manufacturing. Automotive engineers must determine the costs and implement the procedures to lessen the production costs. They are also expected to introduce and develop new strategies and systems for the production of automotives. In addition, they also need to make sure that they follow the government regulations during the process of the making a vehicle.

Aside from developing and designing, they also need to determine the drive ability of the each vehicle. They also need to implement quality procedures and control strategies. When there is a problem, they also need to solve all the troubles in automotive engineering. Lastly, they must conduct statistical analysis as required. All the graduates from this course can have several career options like vehicle manufacturing engineer, operations research, systems engineer, vehicle dynamics controller, performance engineer, noise, vibration and harshness engineer (NVH), emissions controller or research and safety engineering.

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Efficient SEO Tips for Better Website Traffic

Have a specific niche

Your niche is what makes your business. What is your niche under a particular category? For example, if you’re dealing with real estate business, your niche could be on traditional rental or short lets. Same thing applies to any category you choose to use. Discover your niche. After that, use keywords and phrases related to that particular niche. Add tags of relevant keywords to your site and watch as it gets higher rankings on Google.

Engaging content

The content of your site/blog is helping people understand some of your services. And hence, content shouldn’t be underestimated. Write top-notch, engaging content for your audience and they will come around eventually. Don’t forget to include keywords into your content, add tags and split your articles into different categories so they’re easier to locate. And do not forget that the misuse of keywords in an article could have a negative impact on your rankings.

Keywords placement

The title of your article, its header and subheaders should have at least one keyword. This helps the search engines to immediately find your website when certain keywords are searched for.

Link building and references

When writing an article, there would be some times when you should insert links to other pages on your site. This is to give direction to your audience so they’d know where to find certain topics in your website.

When writing a content, don’t forget research. The thing is, most of the niches talked about today have already been written by others. So, when you research your content from other sources, don’t forget your references. Write your references at the bottom of the page by inserting the links gotten from your source materials. Of course, you need to write the contents in your own words to avoid plagiarism.

While writing an article, if possible, include links to other sites as a ‘go to’ place to learn more information or, if it is almost unrelated to your niche, for a call to action. And, if you can get other sites to include links to your sites in their content, this creates useful links. And this is an important step in SEO.

Regular posts

Just because you have written a few topics on your site, don’t think that you could just fold your arms and let some miracle happen. No. The most rewarding thing in the business world is consistency. Don’t stop pushing, don’t stop writing. Have a regular schedule for your article posting, create time to write engaging and fresh new articles every now and then, and watch your efforts get rewarded.

Meta descriptions for every page

A well written meta description increases the rate at which your page gets clicked. It doesn’t help you with search engines, but rather it is for your audience. A well written one will compel the audience to click on your links, and increases the website’s traffic.

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How to Improve On-Page SEO

“How long will it take to enhance search engine ranking?” – this million-dollar question chases every business owner. But, unfortunately, there’s no magic button to press that can rank your site in the topmost position.

However, we cannot undermine the concern of the business owners to increase their web ranking. According to a survey by Infront Webworks, the very first SERP (Search Engine Result Page) of Google receives about 95% of the web traffic.

Now, this may instantly remind you of PPC (Pay-Per-Click). Several site owners spend lots of resources on PPC to quickly occupy the top ranks. While this can definitely draw greater visibility to your site in a short span of time, the advanced users often tend to avoid the advertisement sites and prefer to check the organic results.

An interesting observation by New Media Campaigns reveals that organic SEO results are 8.5x more likely to be clicked on than the paid search results. Despite that, 87% of search engine dollars (about $10 billion) are spent on PPC and only 11% (about $1 billion) is reserved for SEO efforts. This means, the strategy that is over 5x more effective, SEO, is receiving only 1/8 of the resources spent in the market!

While PPC can boost ranking instantly, SEO helps to maintain the rank and that too, at a lower cost. This is why we strongly believe PPC has not affected the relevance of SEO.

Though we have already mentioned that there’s no magic, there are surely a few strategies that you may adopt to boost your organic ranking. One of them is to improve your on-page SEO.

# How to Improve On-Page SEO?

On-page SEO refers to the practice of optimizing web pages in order to improve the website’s search engine ranking and thereby drive organic traffic. But sometimes, SEO best practices suggested by random practitioners can be misleading. No worry. We got you covered. Our extensive guide will walk you through a few on-page SEO tricks recommended and practised by the experts at any top SEO agency that you must follow should you seek to improve your site’s visibility on Google.

1. Generate High Quality Content

Content is the heart of an on-page SEO. Google always prioritizes high-quality content. Informative and user-friendly content automatically drives more audience and thereby obtains a higher rank.

The first step to creating quality content is to choose relevant topic and keywords. The below-mentioned tips will help you to generate great content:

Keyword Optimization

With a plethora of complex algorithm, Google is consistently improving in understanding the searchers’ intent. No longer does it rely solely on popular keywords but deliver quality content that can address the users’ requirement. One of the primary objectives of Google is to enhance user experience. Old-school SEO strategies like keyword stuffing are penalized by Google’s Penguin algorithm. This is why it’s crucial to learn the ideal keyword density before writing a content.

Further, Panda algorithm evaluates a website based on the content quality and pages with high-quality content are generally rewarded with higher ranks.

Our suggestion is to conduct keyword research and incorporate long-tail keywords. These keywords are more specific and bear close proximity to the search queries. Also, ensure that the keywords occur naturally or organically into the content and don’t appear to be forced.

Add Relevant, Engaging, and High-Quality Visual Content

Visuals register more effectively in human brains. Our brain can process visuals over 60,000X times faster than a text. Further, a study by Venngage reveals that visuals can increase the desire to read a content by a whopping 80%.

While uploading any visual content, make sure to optimize them properly. For instance, compress the image without affecting its quality and ensure that it doesn’t take a long time to get loaded. While JPGs are used for high-quality images, PNGs are ideal alternatives for logos, icons, etc.

Also, use Alt tags (alternative text) so that the search engine spiders get a clue on what the picture is about. Below we will discuss in detail about images Alt-text. So keep reading.

Include convincing CTAs

Include Call to Actions (CTAs) to lead traffic to the products and offers pages. This can effectively help in driving more conversion and thereby boost ROI (Return on Investment).

Page content is central to all the on-page SEO processes. Other on-page SEO elements stem from the page content, so invest enough resources and time to develop and optimize it.

2. Site Architectural Elements

Site architectural elements indicate the constituents of your website and individual pages. How you structure the website helps Google to crawl the pages and the content.

Page URL

The page URLs should be easily comprehensible by the readers and search engine. These are also important in maintaining the site hierarchy as you create subpages, blog posts, and other types of internal pages.

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Best 5 SEO Performance Indicators

While one works over a website there is so much that one needs to take care of so as to get it settled properly up and among those is the thing which we know by the name of SEO. There are so many of those techniques which can be of help in this and make the person capable of making their site all according to the needs of Google.

Now, the question that arises over here is that how can one know about whether the tactics that they are applying to a website is working for good or not? Obviously, it is important to discover the results and condition of website time to time so as to make more of the improvements for getting people involved and attracted.

So, in answer to which there are some of those indications which can be of use to people to know about that current performance of the website and thus make changes all according to the same, which is also been used by many of the professionals to improve the quality.

Read on to know about these top five indicators and also learn about how you can apply these methods to make your website go well.

Loading speed: Starting over with the point which is really necessary to look over while one works over a website to get a maximum of those best results out of it. Now, what is this point actually about? You know every other internet company like Google nowadays is just looking forward in providing best of the service to their customers including also the website which has that good and fast loading speed.

Obviously, there is not even that single of a person out there who have now that much patience to wait for a minute to look for the results and especially when there is that high-speed internet connection provided to every single person clearly indicating how important it is to have that good loading speed. Thinking about what is that preferable speed that is a must for a website to work well? It’s 500 milliseconds!

Rate of crawled pages per day: Now, this and that point about loading speed are those two points which as a combination indicates that whether the website one is working upon is going good with its organic search and users or not, thus making people know that what all they need to take care of in website so as to make it go well. So, know that if you have those less number of crawled pages per day and also your loading time is not good then you cannot expect Google to make it rank higher.

Indexed pages versus Sitemap pages: There may be some cases when the number of pages in Sitemap is different from those which are being indexed and also know that this difference might range from those really smaller ones to higher numbers. Surprising! No? What do you think can be the reason behind all this? Well, there might be so many of those reasons which can make this happen making it impossible for Google to crawl on all of those pages which are being mentioned in Sitemaps such as duplicate content, slow page speed or much more. So, it is important that while submitting the content to the website you make sure that it is worth of being published.

Crawled versus Indexed pages: Now this is that another important point to look over while discovering the performance of a website, this basically tells about those numbers of pages that are being crawled and indexed per day, also which works upon a value of 10/1 as being identified by many of those websites. On while working over their website should give that special attention to this thing about how is Google over this ratio of crawled and indexed pages.

Structured Data: This is the indicator which can also be called by the name of health indicator as it is much better than those which tells about the pages that are being compared through sitemaps or number of indexed pages. It is also said that the wide structured data is actually a good indication as it tells about how good is website working for the search engine so that which can make it ranked higher by Google.

So, described above are top of those indicators which can be looked over to find out that whether the website one is looking forward to is working good with organic search or not, but while looking over these one should know that this concept doesn’t really work for small website which is incapable of providing good amount of data.

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What Is SEO And How To Learn It

SEO is short for Search Engine Optimization. Simply put, it’s things you can do to your website to get it seen by the search engines like Google, Yahoo and Bing. Using SEO correctly for your website means that you’ll have relevant and qualified traffic coming to your website on autopilot and for free.

How Does SEO Work?

Search engines send out “electronic spiders” to every website that is online. These web-crawlers check different things called indicators which identify the usefulness of the content on the website for the people who are searching for that content.

The objective of SEO is to ensure that the spiders find what they are looking for so that your website can rank higher than other websites in your same market as you. The higher up the results your website appears on the search engine, the more likely that a user will click on the link and visit your website.

How To Learn SEO

Some elements of SEO that work today may not work tomorrow. But there are some things that still work as good now as they did when first put into use and will not change.

1. Use The Right Keywords

Keywords are the phrases and words that someone will type into a search engine to find something online. In your website headlines, text, and categories include words that people use to search for issues that are relevant to your business.

2. Deal with Navigation Problems

Make sure you don’t have any broken links on your website and each page listed in your menu works correctly. If you rename a page, make sure to update the listing in your menu. In addition, include a Contact Page that gives users a way to contact you.

3. Upload Fresh And Relevant Content

Your website will rank higher if you use content that engages users and encourages them to share it. The SEO for your website will grow if you post content material on a frequent basis. Think about how the content on your page does what it says it will do? If not, it’s going to rank low.

4. Internal and External Links

Search engines like websites that have links to other pages on the website, as well as links coming in from other websites. These are called backlinks. The more links you receive to your website from quality website, the more your website will get noticed by the search engines. Remember quality is better than quantity. Backlinks from poor quality websites or fake websites may actually cause your search engine ranking to go down.

5. Good User Experience

If your website provides a good user experience, the search engines will recognize this and send more traffic your way. These includes how long people remain on your website, how quickly it takes for your website to load and if your website can be easily viewed on mobile devices.

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How To Create Your Own Mobile Marketing Plan

Learning about mobile marketing can be very overwhelming, but just like anything else, it can also be very easily researched, learned, and applied. Now that you have found this list of tips, hopefully, you can come out a little more informed, so that you can refine your plan and become a great marketer.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Only add telephone numbers from customers choosing to receive messages to build your database carefully. If you add telephone numbers of customers who have not elected to receive marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and this is an immediate way to do it. This is also a great way to truly understand what your customers are interested in, and how to cater to that.

Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.

Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

There’s no reason in the world why older media cannot make its way into your new marketing campaign. You’ll just have to rethink how this material is being presented to your customers. You’ll definitely have to think about streamlining it and making it shorter and a lot more poignant.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Make sure that any mobile apps your company releases deliver a service your customers want. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Like any other subject, the world of mobile marketing is vast and has a wealth of information available on it. Sometimes, you just need a little hint as to where to begin, so that you can get started. Hopefully, you have received that from the above tips.

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